A world in true colour
From family movie nights to quiet evenings in, Samsung’s Real QLED matches sustainable design with cinematic brilliance, redefining everyday viewing with style
As Black Friday approaches, many South Africans are thinking about refreshing their living spaces and home entertainment setups. Whether it’s family movie nights, streaming your favourite series, or creating a more immersive gaming experience, the right TV can make all the difference. Samsung’s Real QLED technology offers just that – an elevated viewing experience defined by authenticity, craftsmanship, and colour that feels true to life.
Not all screens are created equal. Samsung’s Real QLED TVs have been officially certified by TÜV Rheinland, a globally respected German testing body. This certification confirms that Samsung QLED TVs meet the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines true quantum dot (QD) technology – the real deal when it comes to colour performance and clarity.
In simpler terms, the Real QLED mark means you’re seeing the world as it’s meant to be seen: vibrant, precise, and deeply immersive. Samsung’s Quantum Dot technology brings every scene to life, from golden sunsets and vivid landscapes to the crisp whites and inky blacks that make cinema at home so captivating.
Samsung’s Real QLED certification ensures you’re getting a genuine experience, not just a label. Here’s what that means for your viewing:
True Quantum Dot Display: Real quantum dot light-converting film and blue light sources create richer, more accurate colours than imitation QLEDs.
100% Colour Volume: Enjoy breathtaking colour at any brightness level, whether you’re watching a midday sports match or an evening drama.
Precision Colour Accuracy: TÜV Rheinland testing confirms that red, green, and blue light sources remain distinct, forming the foundation for truly lifelike imagery.
Sustainability and Safety: Samsung’s Real QLED is cadmium-free and designed with the planet in mind. Cadmium, a hazardous heavy metal found in some displays, has been completely eliminated from Samsung’s production process – a step that reflects the brand’s ongoing commitment to human and environmental wellbeing.
Samsung’s Quantum Dot technology also meets the Digital Cinema Initiative’s DCI-P3 colour standard, achieving 100% colour volume – a first in the industry. Its eco-conscious design has been recognised by Société Générale de Surveillance (SGS) for excellence in sustainable innovation.
With the shopping season in full swing, it’s worth asking the right questions before choosing your next TV:
Is it cadmium-free?
Does it deliver 100% colour volume?
Has it earned Real QLED certification or recognition for environmental responsibility?
If not, it’s not a Real QLED.
Designed for now – and for what’s next
A Samsung Real QLED TV isn’t just a purchase, it’s a lifestyle investment. It blends design, technology, and sustainability into one refined experience. Whether your living room is the centre of family time or your personal cinematic escape, Real QLED brings every moment to life in stunning detail.
Samsung’s 2025 TV line-up pushes this even further with cutting-edge QLED and OLED panels powered by Vision AI, setting a new benchmark for intelligent, adaptive picture performance.
So, this Black Friday, when you see the QLED label, make sure it’s the Real one – and bring true colour, clarity, and craftsmanship into your home.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company leads across televisions, digital signage, smartphones, tablets, wearables, home appliances, and network systems. Samsung is also advancing innovations in medical imaging, HVAC, robotics, and automotive technology through its Harman subsidiary.
Through the SmartThings ecosystem, open collaboration with partners, and AI integration across its products, Samsung continues to deliver connected experiences that enrich everyday life.
For the latest updates, visit news.samsung.com.
