Volume 16 (Play)
Autumn 2025

print is dead...

...long live print.

In a world obsessed with digital, print has made a comeback – more considered, desirable and playful than before. Contributing Books Editor, Steven Whiteman, explores the revival of print

A post-pandemic magazine apocalypse. A bit harsh perhaps, but the print media landscape of the early 2020s looked dire. Covid and the ensuing economic catastrophe saw the closure of major print media houses, and the subsequent loss of local glossy favourites including the previous guise of our very own House and Leisure.

Coinciding with a growing consumer appetite for quick-fix, screen-driven fashion and news content, the situation looked even worse. The once-mighty publishing houses struggled to pivot and, in many cases, simply couldn’t keep up with the changing landscape. The corporate giants that ruled print for decades suddenly found themselves out of touch and ultimately, out of business – or in the wrong business.

Yet, the pandemic also created a wonderful playground for creatives. The emergence of risk-averse creative dreamers seemed to flourish under challenging circumstances, and a brave band of creatives evolved, reviving a new magazine culture with their own vision of what a magazine can be – born from passion, not profit margins.

The future of print is no longer commercial; it is creative. Apartamento is a case in point: conceived in a moment of beer- fuelled inspiration by two art directors who simply wanted to make something they themselves would want to read. This spirit echoes in Fantastic Man and The Gentlewoman, publications helmed by a studio rather than a publisher, driven by editorial vision and freedom rather than advertising revenue and restraint. It’s this ethos that fuels teams of creatives to pour their soul into what ends up on the printed page.

The model and cycle has also changed. Fewer editions per year take significant pressure off editorial teams, allowing for a more considered flow of creativity and slow content – the results speak for themselves. Magazines are no longer disposable; they are collectible, curated objects of desire. Think Kinfolk.

Take indie fashion and lifestyle darling The Gentlewoman as an example of creative freedom. It has dedicated entire shoots to concepts as simple as tucking in your shirt and has an interviewing style that is always intimate but never invasive.

Novella is another fresh newcomer that places fashion in unusual contexts. In its first issue, which is small and deliciously pink, contributors reflect on the material world as it relates to romance. If you enjoy food and drinking as much as I do, then try a dose of Swill or Sandwich (you’re welcome) with their avant-garde approach to food photography and food culture.

As we venture further toward a new world where stylists, journalists, photographers and writers are spending longer in destinations and shooting spaces and portraits with a keener detail, we are witnessing a shift towards coffee-table-worthy magazines, more akin to journals or books.

This shift isn’t just about creative control – it’s about cultural relevance. As the digital world accelerates (hello AI!), an undeniable craving for the tangible, the real, and the tactile has emerged. Monocle understood this before anyone else, building an empire on a print-first model when everyone else was scrambling for clicks. Their broadsheets and newspapers, beautifully bound books, and even radio shows have redefined the way we consume media. They weren’t just publishing a magazine; they were curating a lifestyle, and in doing so, changed the game for all of us. JAN the Journal is a local example of this pioneering spirit.

We see this mirrored in the hotel world too – luxury brands like Belmond are launching their own curated magazines and books, transforming print into an extension of their identity (see their latest collab with Apartamento.) Magazines are no longer just about information; they’re about allure, aspiration, and brand-building.

And as more magazines evolve into objects of desire, the vendors selling them have experienced a renaissance. Cahier Central in Paris, Rosa Wolf in Berlin, Athenaeum Boekhandel in Amsterdam and Haarlem, and Casa Magazines in New York are just a few extraordinary vendors helping to drive an industry that inspires so many of us. The humble newsstand – once a relic of a bygone era – is suddenly fashionable again. Brands like J.Crew and Jacquemus have tapped into this nostalgia of print, incorporating it into their campaigns as a way to signal authenticity in a world of ephemeral digital noise. A curated magazine stand, stacked with an ecclectic mix of high fashion brands like Vogue next to a local zine made by hand, is now catnip for social media – proof that ‘print is cool again.’

As House and Leisure continues their journey, we take a moment to acknowledge the many creators who have come before us and salute the vital role they played in our constantly evolving media landscape. The future of magazines belongs to the passionate, the niche, and the fiercely independent. It belongs to those who understand that print is not just a medium – it’s an experience, a statement, and an act of defiance against the ephemeral.

So the next time someone tells you print is dead, smile, turn the page, and let them see for themselves. Or simply shove a copy of this magazine in their hands.

Celebrate the printed page and order a copy of House and Leisure Volume 16 (Play).