Brand and experience – two sides, same coin

Investec takes a look the post pandemic landscape and the value of brand experience

A two-year pandemic reshaped the future landscape for financial services rapidly and abruptly. To not only survive but thrive, organisations had a unique opportunity to lead. To get a deeper understanding of their clients, empathise more, make their financial lives friction-free and offer a brand experience – not merely just another service.

The new normal is where the client expectation is that they will get more value through the experience and interaction with the brand itself. Experiences are now the brand and the brand is now the experience.

It is not what you do, but how you do it

Investec recently launched a campaign with the tagline ‘Now, that’s Private Banking’. Cumesh Moodliar, head of Private Banking, explains how it has managed to remain an international award-winning Private Bank and Wealth Manager for 10 years*, but also how its client experience has always set the standard for financial services in South Africa.

‘We’ve never wavered from one of our core principles. Our clients and our people are at the heart of everything we do. This enables Investec to set the pace, maintain the high standards and offer our clients unmatched service levels for a holistic, individual Private Banking experience.’

He adds, ‘As a leading international Private Banking, Wealth Management and legacy partner, our business is built around our clients. In the last two years, Investec One Place™ has evolved from banking and investments for the individual to a holistic multi-generational solution. We put our clients, family and business at the centre of an integrated ecosystem personalised to them.’

In addition, Investec clients and their families have access to an expert and passionate Private Banker who can connect them to specialists across the business and the global Client Support Centre is available 24/7/365.

*Investec has been named the Best Private Bank and Wealth Manager in South Africa for the 10th consecutive year in the prestigious Financial Times of London Awards for 2022. In addition, we won Best in Africa for Philanthropy Services, for the first time.

Investec Private Banking, a division of Investec Bank Limited registration number 1969/004763/06. Investec Private Banking is committed to the Code of Banking Practice as regulated by the Ombudsman for Banking Services. Copies of the Code and the Ombudsman’s details are available on request or visit A registered credit provider registration number NCRCP9.   Investec Wealth & Investment International (Pty) Ltd, registration number 1972/008905/07. A member of the JSE Equity, Equity Derivatives, Currency Derivatives, Bond Derivatives and Interest Rate Derivatives Markets. An authorised financial services provider, license number 15886. A registered credit provider, registration number NCRCP262. The disclaimer is deemed to form part of this message in terms of Section 11 of the Electronic Communications and Transactions Act 25 of 2002.