Step into a new Vertuo World
From morning rituals to unexpected moments of indulgence, Nespresso’s new Vertuo World celebrates the idea that every coffee can open the door to something new, inspiring exploration throughout the day…
A coffee moment, transformed
Coffee means something different to everyone. A slow start to the morning. An afternoon reset. An iced coffee by the pool.
Nespresso’s new Vertuo campaign celebrates these moments of discovery. Inspired by curiosity and creativity, it explores the idea that every cup can transport you somewhere new – whether that’s a different mood, flavour or experience.
Explore with your new guide
Known for her fearless creativity and global outlook, Dua Lipa brings the spirit of exploration to the campaign.
In a playful nod to Nespresso heritage, she reimagines the iconic ‘What else?’ as an invitation to keep discovering new possibilities – one coffee at a time.
The campaign follows a day shaped by coffee moments, from a comforting morning mug to an afternoon espresso, a refreshing iced latte by the pool and an indulgent evening treat. Each scene reflects a different mood, showing how coffee can move effortlessly through the rhythms of modern life.
Discover the world of Vertuo Up
The journey naturally leads to Vertuo Up – a machine designed for those who see coffee as more than part of a routine.
Launching in South Africa in August 2026, Vertuo Up makes it easier to explore styles, flavours and moments of indulgence throughout the day. From comforting cups to refreshing over-ice creations, it adapts effortlessly to changing moods and rituals.
Inspired by the same sense of curiosity that drives the campaign, Vertuo Up opens the door to a rich and varied coffee experience at home, where every cup offers the possibility of discovering something new.
As coffee culture continues to evolve, Nespresso is embracing a more expressive approach to coffee discovery.
From bold recipes to unexpected flavour combinations, the brand continues to explore new ways to inspire coffee lovers to ask one simple question:
What else?
