Better every day
What do you get when you pair a trusted household brand with a world-class athlete? A dynamic collaboration rooted in commitment, resilience and excellence – and a shared belief that life at home should feel as rewarding as a hard-fought win on the field.
Leading household appliance brand Midea has teamed up with rugby powerhouse Cheslin Kolbe in a partnership that brings greatness home. Launched in Johannesburg, the collaboration connects one of the world’s leading home appliance names with an international rugby legend whose game-changing performances have inspired fans across the globe. Known for his speed, agility and heart on the field, Kolbe embodies the same energy that drives Midea’s innovative approach to modern living – reliability, efficiency, and the power to make everyday life easier.
‘Midea is a brand that represents comfort, performance and innovation, and these are values I truly connect with,’ Kolbe says. ‘I’m excited to inspire people not only on the rugby field, but also in creating better everyday moments at home.’ Together, they aim to encourage South Africans to enjoy a lifestyle that balances ambition with ease – whether cooling down after a match, cooking up a family meal or simply enjoying a quiet night in.
Katherine Hughes, head of marketing at Midea South Africa, emphasises the natural fit. ‘Cheslin represents determination, heart and world-class performance – the same values that drive us as a brand. We look forward to building an inspiring journey together,’ she says, noting how Kolbe’s focus and discipline mirror the brand’s own pursuit of thoughtful, people-first design.
Midea’s range is built for better everyday moments at home, with appliances designed to make every space feel like a winning home – from the cooling comfort of air conditioners to the effortless convenience of kitchen essentials and laundry must-haves. As the brand expands across the country, this collaboration celebrates a shared passion for perfection as well as the simple luxury of effortless living. Because for Midea and Kolbe alike, life’s real wins happen in the moments of calm, comfort and connection – where high performance meets the warmth of home.
